Engage the Media

Define your message and goal What issue are you looking to address? What actions do you hope to inspire?

Identify your target audience Find out which local media outlets and journalists are most relevant to the issue you are addressing. Are there any that are currently covering your area of interest?

Why should I write a letter to the editor? Found in the first section of a newspaper, a letter to the editor is a great way to elicit community discussion, present a call to action, and share your stance.

Craft a compelling story Highlight key facts, compile data, include stories from community members, and incorporate visuals as you can.

Share your message After crafting your story, share it with your intended audience. For letters to the editor, follow the guidelines of the publication typically found on their website.

Social media Use social media to share details of your letter, post, or outreach.

Follow up Following your engagement, reach out to journalists to thank them and provide any additional information or resources. Establishing relationships can be very helpful in increasing your chances of future coverage.